Global CIO: In Database Wars, Oracle Blasts Microsoft And IBM
Friday, 16 July 2010 05:21 | 
As real-time and Big Data pressures mount and CIOs need advanced databases to keep up, Oracle claims 11g is 5-10 years ahead of IBM and Microsoft. First in a series.
CIOs have a tremendous opportunity to become drivers of growth and innovation across their companies but to assume that role, they need, among other things, to become Masters of the Data Universe. In a time when we hear repeatedly about the imminent data explosion and the information explosion—trends that will make today's data-management challenges seem cuddly by comparison—some companies will figure out ways to harness that data to help drive explosive revenue growth, but those that fail to do so will simply be buried beneath the rubble of an explosion they could neither comprehend nor control.
CIOs have a tremendous opportunity to become drivers of growth and innovation across their companies but to assume that role, they need, among other things, to become Masters of the Data Universe. In a time when we hear repeatedly about the imminent data explosion and the information explosion—trends that will make today's data-management challenges seem cuddly by comparison—some companies will figure out ways to harness that data to help drive explosive revenue growth, but those that fail to do so will simply be buried beneath the rubble of an explosion they could neither comprehend nor control.
The Big Data opportunity is to turn all that passive stuff jammed into all those passive storage systems into hyperactive agents of insight into customer behavior, market dynamics, and business opportunity. Most companies have the raw materials—lots and lots of terabytes of it—and some are tapping into a new generation of advanced database, data-management, and analytics tools to get out in front of the explosion and claim that role of Master of the Data Universe.
To read the full, original article click on this link: Global CIO: In Database Wars, Oracle Blasts Microsoft And IBM -- InformationWeek
Author: Bob Evans